《Marketing Intelligence & Planning》重点专注发布BUSINESS领域的新研究，旨在促进和传播该领域相关的新技术和新知识。鼓励该领域研究者详细地发表他们的高质量实验研究和理论结果。该杂志创刊至今，在BUSINESS领域，有较高影响力，对来稿文章质量要求较高，稿件投稿过审难度较大。欢迎广大同领域研究者投稿该杂志。
| CiteScore | SJR | SNIP | CiteScore排名 | |||
|---|---|---|---|---|---|---|
| 8 | 0.955 | 1.11 | 学科类别 | 分区 | 排名 | 百分位 |
|
大类：大类：Business,ManagementandAccounting
小类：小类：Marketing
|
Q1 | 52/210 | 75% | |||
| 按JIF指标学科分区 | 收录子集 | 分区 | 排名 | 百分位 |
|---|---|---|---|---|
| 学科：BUSINESS | SSCI | Q2 | 113 / 302 | 62.7% |
| 按JCI指标学科分区 | 收录子集 | 分区 | 排名 | 百分位 |
|---|---|---|---|---|
| 学科：BUSINESS | SSCI | Q2 | 111 / 302 | 63.41% |
文章名称
引用次数
Instafamous and social media influencer marketing
19
How does greenwashing affect green branding equity and purchase intention? An empirical research
15
Customer brand co-creation behavior: conceptualization and empirical validation
12
Examining consumer-brand relationships on social media platforms
12
Effects of cognitive and affective trust on online customer behavior
11
Purchase decision of generation Y in an online environment
11
Antecedents of consumers engagement with brand-related content on social media
10
Transformation of firm innovation activities into brand effect
9
The role of customer engagement in the involvement-loyalty link
9
What drives green brand switching behavior?
8
国家/地区
发文量
TIndia
44
TAustralia
40
TUSA
35
TCHINA MAINLAND
25
TBrazil
23
TSpain
13
TNew Zealand
12
TTaiwan
8
TSweden
7
TEngland
6
