《Journal Of Advertising》重点专注发布Multiple领域的新研究，旨在促进和传播该领域相关的新技术和新知识。鼓励该领域研究者详细地发表他们的高质量实验研究和理论结果。根据网友分享的投稿经验，平均审稿速度为 。该杂志创刊至今，在Multiple领域，影响力非凡，对来稿文章质量要求很高，稿件投稿过审难度很大，刊登文章的学术水平和编辑质量在同类杂志中均名列前茅。如果你想在该杂志上发表论文，你可以向编辑部提交文章，但文章必须具有重要意义并代表该领域专业的发展。我们欢迎广大同领域的研究者提交投稿。
| CiteScore | SJR | SNIP | CiteScore排名 | |||
|---|---|---|---|---|---|---|
| 11.2 | 2.911 | 2.436 | 学科类别 | 分区 | 排名 | 百分位 |
|
大类：大类：SocialSciences
小类：小类：Communication
|
Q1 | 13/511 | 97% | |||
|
大类：大类：SocialSciences
小类：小类：BusinessandInternationalManagement
|
Q1 | 40/443 | 91% | |||
|
大类：大类：SocialSciences
小类：小类：Marketing
|
Q1 | 31/210 | 85% | |||
| 按JIF指标学科分区 | 收录子集 | 分区 | 排名 | 百分位 |
|---|---|---|---|---|
| 学科：BUSINESS | SSCI | Q1 | 59 / 302 | 80.6% |
| 学科：COMMUNICATION | SSCI | Q1 | 6 / 227 | 97.6% |
| 按JCI指标学科分区 | 收录子集 | 分区 | 排名 | 百分位 |
|---|---|---|---|---|
| 学科：BUSINESS | SSCI | Q1 | 30 / 302 | 90.23% |
| 学科：COMMUNICATION | SSCI | Q1 | 25 / 227 | 89.21% |
文章名称
引用次数
Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type
32
How an Advertising Disclosure Alerts Young Adolescents to Sponsored Vlogs: The Moderating Role of a Peer-Based Advertising Literacy Intervention through an Informational Vlog
22
Exploring Social Media Engagement Behaviors in the Context of Luxury Brands
22
Misleading Consumers with Green Advertising? An Affect-Reason-Involvement Account of Greenwashing Effects in Environmental Advertising
18
Content Strategies for Digital Consumer Engagement in Social Networks: Why Advertising Is an Antecedent of Engagement
13
Narrative Transportation and Paratextual Features of Social Media in Viral Advertising
13
A Decade of Online Advertising Research: What We Learned and What We Need to Know
13
Parenting YouTube Natives: The Impact of Pre-Roll Advertising and Text Disclosures on Parental Responses to Sponsored Child Influencer Videos
13
Brand Communication in Social Media: A Research Agenda
12
The Role of Emotions in Advertising: A Call to Action
10
国家/地区
发文量
TUSA
72
TEngland
13
TNetherlands
12
TCHINA MAINLAND
10
TGERMANY (FED REP GER)
9
TSouth Korea
8
TCanada
6
TAustralia
5
TBelgium
5
TNew Zealand
5
